![]() That being said, the brand’s call to fame came in a controversial way, so to speak.īack in 2010, the Athletic Propulsion Labs’ Concept 1 shoe became the first ever shoe to be banned by the NBA for its performance-enhancing edge. While Athletic Propulsion Labs (APL) isn’t exactly your run-of-the-mill choice of lifestyle sneakers, they’re certainly making headlines today.Īhead of the Formseason opener in Bahrain (cue Brian Tyler’s Formula 1 Theme song), APL has reached an exclusive multi-year footwear deal with the Oracle Red Bull Racing team, according to Complex.ĪPL was founded in 2010 by twin brothers Adam and Ryan Goldston with a focus on performance-based athletic sneakers.
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